What is Review Insights? #
Review Insights is an AI-powered analytics tool that transforms your customer reviews into actionable business insights. It identifies recurring themes, analyzes customer sentiment, detects product issues, uncovers feature requests, and recommends improvements so you can make better product and marketing decisions.
How does Review Insights work? #
Review Insights analyzes the written content of your customer reviews using artificial intelligence. It groups similar feedback together, measures customer sentiment, identifies recurring patterns, and generates reports that summarize your customers’ experiences.
For a detailed explanation, see How Review Insights Works.
Does Review Insights only analyze star ratings? #
No.
Review Insights analyzes both the star rating and the written review. This allows it to understand why customers gave a particular rating and identify specific strengths, weaknesses, and recurring issues.
How many reviews do I need before I can generate a report? #
Reports become more useful as more reviews are collected. While smaller datasets can still provide valuable insights, larger numbers of reviews allow the AI to identify trends with greater confidence and accuracy. You need a minimum of 10 reviews for reports to be generated and updated.
How often are my insights updated? #
I’d make it explicit so users understand why they may not see a new report immediately.
How often are my insights updated? #
Review Insights generates AI reports on a monthly basis to ensure each report reflects meaningful customer feedback rather than small day-to-day changes.
A new report will be generated when all of the following conditions are met:
- Your product has collected at least 10 customer reviews.
- At least 10 new reviews have been received since the previous report was generated.
- The current report is 30 days old and eligible for regeneration.
If your product hasn’t yet collected enough new reviews, your existing report will remain available until the next reporting cycle.
This monthly reporting schedule helps ensure your insights are based on a meaningful amount of new customer feedback while keeping recommendations stable and easy to track over time.
As reports are updated, you may notice new trends, updated recommendations, and changes to Product Health or Opportunity Scores.
Why did my Product Health score change? #
Product Health is recalculated whenever new customer feedback is analyzed.
Your score may change because:
- New reviews have been received
- Customer sentiment has improved or declined
- New recurring issues were detected
- Existing issues became less common
- AI confidence increased as more reviews were collected
What is an Opportunity Score? #
The Opportunity Score estimates the potential business impact of resolving a particular customer issue.
Higher scores indicate improvements that are expected to have a greater positive effect on customer satisfaction, product ratings, and overall business performance.
What does AI Confidence mean? #
AI Confidence indicates how certain the AI is that a particular finding accurately represents customer feedback.
Higher confidence generally means:
- More customers discussed the topic
- Feedback was consistent
- Strong supporting evidence exists
Lower confidence usually means additional customer feedback is needed before drawing conclusions.
Can Review Insights identify recurring product defects? #
Yes.
Review Insights automatically identifies recurring customer issues such as:
- Manufacturing defects
- Packaging problems
- Missing components
- Product quality concerns
- Performance issues
- Design flaws
Recurring issues are prioritized based on both frequency and business impact.
Can Review Insights help improve my Amazon listing? #
Yes.
Review Insights highlights the product features customers value most, identifies common questions and concerns, and uncovers the language customers naturally use when describing your product.
These insights can help improve:
- Product titles
- Bullet points
- Product descriptions
- Images
- A+ Content
- Advertising copy
Can Review Insights help improve future versions of my product? #
Absolutely.
Many sellers use Review Insights during product development to prioritize improvements based on real customer feedback.
Common improvements include:
- Better durability
- Improved packaging
- Updated accessories
- Clearer instructions
- New features
- Enhanced usability
Can Review Insights identify positive trends? #
Yes.
Review Insights doesn’t only focus on problems—it also highlights what customers consistently love about your product.
Understanding your strengths can help you:
- Improve marketing messages
- Optimize product listings
- Reinforce successful product features
- Differentiate your product from competitors
Does Review Insights replace reading customer reviews? #
No.
Review Insights is designed to summarize customer feedback and identify important trends, not replace human judgment.
Whenever you need additional context, you can review the original customer comments in Review Explorer.
Is the AI always correct? #
While Review Insights is highly accurate, no AI system is perfect.
Customer reviews sometimes contain sarcasm, conflicting opinions, or limited context that can affect interpretation.
We recommend using Review Insights alongside your own product knowledge and reviewing supporting customer evidence before making important business decisions.
Can I share my insights with my team? #
Yes.
Many businesses use Review Insights to keep everyone aligned on customer feedback.
Reports are commonly shared with:
- Product development teams
- Manufacturers
- Suppliers
- Marketing teams
- Customer support teams
- Business partners
Is my customer data secure? #
Yes.
Your customer review data is securely processed and analyzed for your account. Your reports are private to your organization and are not shared with other ReviewScanGo users.
Can Review Insights analyze multiple products? #
Yes.
Review Insights generates reports for each product in your ReviewScanGo account. Simply select a different product to view its individual analysis.
Why don’t I see many insights yet? #
If you’ve only collected a small number of reviews, there may not be enough data to identify meaningful patterns.
As additional reviews are collected, Review Insights becomes more accurate and produces richer analysis and recommendations.
How can I get the most value from Review Insights? #
We recommend following these best practices:
- Collect reviews consistently.
- Encourage honest customer feedback.
- Review your reports regularly.
- Focus on recurring patterns rather than individual reviews.
- Prioritize high-impact opportunities first.
- Use customer language to improve your listings and marketing.
- Monitor your reports over time to measure the impact of product improvements.
The more authentic customer feedback you collect, the more valuable your Review Insights become.