Our review funnel is 100% Platform Compliant.
- The Smart Funnel never incentivizes reviews
- It does not request only positive feedback
- Customers receive their free gift regardless of feedback rating
- No marketplace purchasing workflows are bypassed
By combining compliant review collection with post-purchase engagement, ReviewScanGo helps you build your own customer list, improve feedback visibility, and drive long-term sales growth.
With that in mind, Amazon and other marketplaces strictly prohibits review manipulation. You can find the detailed information and guidelines here:
Amazon Customer Review Guidelines
Amazon Product Insert Guidelines
Below is a summary of common review policy violations based on Amazon’s published guidelines.
Amazon Review Policy: Prohibited Actions #
Amazon considers the following actions violations of its Customer Review policies:
- Posting reviews of your own product or a competitor’s product.
- Offering money, discounts, free products, refunds, or other compensation in exchange for a review.
- Offering reimbursement after a review is written and asking the customer to change or remove it.
- Using third-party services or review clubs that provide free or discounted products tied to reviews.
- Having friends, family members, or employees post reviews.
- Asking customers to modify or delete their reviews.
- Diverting negative feedback away from Amazon while directing positive feedback to Amazon.
- Manipulating product variations to aggregate reviews and inflate ratings.
- Including packaging inserts that request positive reviews or promise incentives for reviews.
Amazon requires that reviews remain authentic, unbiased, and voluntary.
How ReviewScanGo Operates Within These Guidelines #
ReviewScanGo is a post-purchase engagement and feedback collection system. It does not create, modify, incentivize, or manipulate reviews.
Specifically:
- ReviewScanGo does not post reviews on behalf of sellers.
- ReviewScanGo does not offer compensation in exchange for reviews. Free gifts are not offered in trade for a review.
- Free gifts or promotions are not conditional upon leaving a review. A review is never required to receive the free gift.
- ReviewScanGo does not request customers to edit or remove reviews.
- ReviewScanGo does not operate review clubs or discounted-review programs.
- ReviewScanGo does not interfere with product variation structures.
- Leaving product review on Amazon’s product detail page is completely optional and voluntary.
When Smart Review feature is enabled, ReviewScanGo may use a customer’s response within the funnel to determine whether the share review option is presented. Because this can result in some customers being presented with a share review option while others are not, some platforms may interpret this type of routing as review gating, even when leaving a review is completely optional and no incentive or reward is offered for doing so.
To reduce this concern, you can disable the Smart Review feature and configure your funnels so that all customers are given the same opportunity to share their review regardless of whether their feedback is positive, neutral, or negative.
Each user is responsible for configuring and using their campaigns in accordance with each platforms policies.
You can enable or disable Smart Review routing at any time from your campaign settings.
What ReviewScanGo Is Designed To Do #
ReviewScanGo provides:
- A structured post-purchase engagement funnel
- Customer feedback collection
- Email capture functionality
- Promotion and gift fulfillment management
- Optional routing to a marketplace review page
ReviewScanGo is not a review generation service and does not sell or broker reviews.
Important Seller Responsibility #
While ReviewScanGo is built with compliance in mind. When creating your copy and product inserts, you are responsible for:
- Using neutral language on packaging inserts
- Avoiding conditional incentives tied to reviews
- Do not divert customers away from Amazon to complete a purchase
Learn more about creating compliant product insert cards here.
For more information, we recommend reviewing Amazon’s official Customer Review policies.
Compliance-First Philosophy #
ReviewScanGo was built to help brands:
- Engage customers ethically
- Collect honest feedback
- Improve product quality
- Protect long-term account health
The goal is sustainable growth — not short-term manipulation.