---
title: What Is ReviewScanGo and How the Smart Funnel Works
description: "## **What Is ReviewScanGo?** ReviewScanGo is a post-purchase engagement platform designed to help eCommerce brands connect with customers after a product has been delivered. Using a QR code placed inside your packaging, ReviewScanGo guides customers through a structured Smart Funnel…"
url: "https://help.reviewscango.com/docs/what-is-reviewscango-and-how-the-smart-funnel-works/"
updated: "2026-03-04"
category: Getting Started
---

# What Is ReviewScanGo and How the Smart Funnel Works

## **What Is ReviewScanGo?**

ReviewScanGo is a post-purchase engagement platform designed to help eCommerce brands connect with customers after a product has been delivered.

Using a QR code placed inside your packaging, ReviewScanGo guides customers through a structured Smart Funnel that:

- Collects valuable product feedback
- Captures customer contact information
- Encourages public reviews from satisfied buyers
- Privately records negative feedback for internal resolution
- Delivers promotions or free gifts

All while staying compliant with marketplace policies.

ReviewScanGo works with:

- Amazon
- eBay
- Walmart
- Etsy
- Shopify
- WordPress
- Custom branded stores

## **Why Use Our Smart Funnel**

Most brands struggle with post-purchase communication because:

- Marketplaces restrict direct messaging
- Review policies are strict
- Customer feedback is inconsistent
- Email capture is difficult

The Smart Funnel solves this by creating a structured, compliant customer experience triggered by a simple QR code.

Instead of hoping customers leave reviews, you guide them through a controlled flow.

## **How the Smart Funnel Works (High-Level)**

Here’s the strategy behind it:

1. A customer purchases your product.
2. They scan the QR code inside your packaging.
3. They enter your branded funnel experience.
4. They provide feedback.
5. The system determines the appropriate next step.

The funnel uses optional intelligent review routing:

- Positive experience → Option to leave a public review
- Neutral or negative experience → Feedback is captured privately

This allows you to:

- Increase review rates
- Identify unhappy customers early
- Improve product quality
- Protect your brand reputation

This option can be disabled at any time in campaign settings.

## **Compliance First**

ReviewScanGo is designed to help you stay compliant with marketplace policies.

You are never gating reviews or incentivizing reviews directly. Instead, you are:

- Offering a promotion or gift
- Collecting voluntary feedback
- Giving customers a choice

You can also disable Smart Review routing at any time in campaign settings. We take review compliance seriously, you can read more about how we stay 100% compliant [here](https://help.reviewscango.com/docs/review-compliance/).

## **What Makes Us Different?**

Unlike static insert cards or direct review requests, the Smart Funnel:

- Tracks every scan
- Stores customer data securely
- Automates routing logic
- Centralizes gift fulfillment in the Claims Center

It turns your packaging into a measurable engagement and retargeting channel.

## **Next Step**

If you’re ready to set up your first campaign, read:

👉 **[Start Here: How to Launch Your First Campaign Funnel](https://help.reviewscango.com/docs/start-here-how-to-launch-your-first-campaign-step-by-step-guide/)**

If you’d like to understand the exact customer journey after scanning the QR code, read:

👉 **[What Happens After a Customer Scans the QR Code](https://help.reviewscango.com/docs/what-happens-after-a-customer-scans-the-qr-code/)**