---
title: What Happens After a Customer Scans the QR Code
description: "This guide explains exactly what your customers experience after scanning your campaign QR code. Understanding this flow helps you optimize conversions and improve engagement. ## **Step 1: Customer Lands on Your Smart Funnel Page** After scanning the QR code, your…"
url: "https://help.reviewscango.com/docs/what-happens-after-a-customer-scans-the-qr-code/"
updated: "2026-03-04"
category: Getting Started
---

# What Happens After a Customer Scans the QR Code

This guide explains exactly what your customers experience after scanning your campaign QR code.

Understanding this flow helps you optimize conversions and improve engagement.

## **Step 1: Customer Lands on Your Smart Funnel Page**

After scanning the QR code, your customer is taken to your branded funnel page.

This page can include:

- Your logo and branding
- A thank-you message
- Instructions for redeeming a gift or promotion
- Optional messaging customized per campaign

This creates a controlled post-purchase environment outside the marketplace.

## **Step 2: Customer Enters Contact Information**

To redeem their offer (if one is attached), customers are prompted to enter:

- Name
- Email address
- Optional order details

This allows you to:

- Grow your email list
- Build a direct customer relationship
- Verify purchase eligibility

All data is stored inside your [Claim Center](https://help.reviewscango.com/docs-category/overview/) dashboard.

## **Step 3: Customer Provides Product Feedback**

Customers are asked to rate their experience.

Depending on your configuration, this may include:

- Star rating
- Satisfaction level
- Optional written feedback

At this point, Smart Review logic is triggered.

## **Step 4: Smart Review Routing**

The funnel automatically determines the next step based on the rating. This feature can be enabled or disabled at anytime in your [campaign settings](https://help.reviewscango.com/docs/how-to-create-a-campaign/).

### **If the customer selects a positive experience:**

They are given the option to leave a review on your selected platform:

- Amazon
- eBay
- Walmart
- Etsy
- Shopify
- WordPress
- Custom site

To stay [100% compliant](https://help.reviewscango.com/docs/review-compliance/), providing a review on the marketplace platform such as Amazon is completely voluntary and never mandatory. However, your customers feedback is always saved in your dashboard for your own review.

### **If the customer selects a neutral or negative experience:**

Their feedback is recorded privately inside your dashboard.

They are not directed to leave a public review.

This gives you the opportunity to:

- Identify issues
- Improve your product
- Respond proactively

## **Step 5: Gift Redemption**

Once the funnel is completed, the claim appears in your **[Claims Center](https://help.reviewscango.com/docs-category/overview/)**.

From there, you can:

- Approve or reject claims
- [Deliver digital or physical gifts](https://help.reviewscango.com/docs-category/promotion-types/)
- Track redemption status

## **Why This Matters**

The Smart Funnel transforms a simple QR code into:

- A feedback engine
- An email capture system
- A brand protection layer
- A structured engagement channel

Instead of hoping for reviews, you guide your customers experience.

## **Ready to Launch?**

If you haven’t created your first campaign yet, start here:

👉 **[Start Here: How to Launch Your First Campaign Funnel](https://help.reviewscango.com/docs/start-here-how-to-launch-your-first-campaign-step-by-step-guide/)**