---
title: Verified vs Unverified Reviews Explained
description: "When customers leave reviews on Amazon, those reviews may appear as either **Verified Purchase** or **Unverified**. Understanding the difference is important for sellers. ## **What Is a Verified Purchase Review?** On Amazon, a review is labeled **“Verified Purchase”** when the…"
url: "https://help.reviewscango.com/docs/verified-vs-unverified-reviews-explained/"
updated: "2026-03-04"
category: Getting Started
---

# Verified vs Unverified Reviews Explained

When customers leave reviews on Amazon, those reviews may appear as either **Verified Purchase** or **Unverified**.

Understanding the difference is important for sellers.

## **What Is a Verified Purchase Review?**

On Amazon, a review is labeled **“Verified Purchase”** when the customer purchased the product directly through Amazon.

This label indicates that:

- The reviewer bought the item through Amazon’s checkout system
- The purchase is associated with their Amazon account
- Amazon can confirm the transaction

Verified Purchase reviews generally carry more weight and credibility with shoppers.

ReviewScanGo directs customers to your official product review page on Amazon (or the appropriate marketplace). If the customer originally purchased the product through Amazon, their review will typically appear as a Verified Purchase.

## **What Causes an Unverified Review?**

A review may appear as **Unverified** if:

- The customer did not purchase the product through Amazon
- The product was purchased through another channel
- The order does not meet Amazon’s verification criteria
- The product was purchased at a deep promotional discount

In some cases, significant discounts (often around 40% or more) may affect how Amazon labels the review.

## **How ReviewScanGo Works With Verified Reviews**

ReviewScanGo does not control whether a review is labeled Verified or Unverified. That designation is determined solely by the marketplace platform.

The Smart Funnel simply directs customers to the correct review page. If the customer made a qualifying purchase, Amazon will apply the Verified Purchase badge automatically.

## **Key Takeaway**

If your customers purchased your product directly through Amazon at a qualifying price, their review will typically appear as a Verified Purchase.

ReviewScanGo ensures customers are routed correctly — the final review label is determined by Amazon’s internal policies.