---
title: Discount Code or Promo Code or Virtual Gift Card
description: "You can offer discount codes, promotional codes, or virtual gift cards as part of your campaign incentives. ![](https://help.reviewscango.com/wp-content/uploads/2026/03/Screenshot-2026-03-04-at-10.23.06-AM.png) These codes are typically generated through your marketplace or eCommerce platform. ## **Creating Discount or Promo Codes** Most selling platforms allow you…"
url: "https://help.reviewscango.com/docs/discount-code-or-promo-code-or-virtual-gift-card/"
updated: "2026-03-04"
category: "Promotions & Coupon Codes / Promotion Types"
---

# Discount Code or Promo Code or Virtual Gift Card

You can offer discount codes, promotional codes, or virtual gift cards as part of your campaign incentives.

![](https://help.reviewscango.com/wp-content/uploads/2026/03/Screenshot-2026-03-04-at-10.23.06-AM.png)

These codes are typically generated through your marketplace or eCommerce platform.

## **Creating Discount or Promo Codes**

Most selling platforms allow you to create promotional offers directly within your account.

For example:

- Amazon sellers can create percentage-off discounts or Buy One Get One (BOGO) promotions through Amazon Seller Central. Learn how to create an [Amazon promotion here](https://help.reviewscango.com/docs/how-to-create-an-amazon-promotion-in-seller-central/).

  For additional information, refer to Amazon’s official [documentation here](https://sell.amazon.com/blog/seller-promotions).
- If you operate your own store (such as WooCommerce, Shopify, or another eCommerce platform), you can generate coupon codes directly within your store’s settings. For WooCommerce, [learn more here](https://woocommerce.com/posts/coupons-with-woocommerce/).

Once created, these codes can be added to your promotion inside ReviewScanGo.

# **Code Types**

When setting up a promotion, you must choose how your codes will be distributed.

## **Same Code for Everyone**

With this option:

- You enter a single shared code into the promotion.
- Every customer receives the same code.
- Customers use that code to redeem their discount or offer.

This is ideal for:

- Percentage-off discounts
- Site-wide coupon codes
- Limited-time promotional offers

Because the same code is reused, you are responsible for managing expiration dates and usage limits within your selling platform.

![](https://help.reviewscango.com/wp-content/uploads/2026/03/Screenshot-2026-03-04-at-10.52.27-AM.png)

## **Single-Use Code for Each Customer**

With this option:

- You upload a list of unique codes.
- Each customer receives a different code.
- Once delivered, the code is removed from your available pool.

This is ideal for:

- [Amazon single-use promotion codes](https://help.reviewscango.com/docs/how-to-create-an-amazon-promotion-in-seller-central/)
- Unique claim codes
- Virtual gift cards
- One-time redemption incentives

![](https://help.reviewscango.com/wp-content/uploads/2026/03/Screenshot-2026-03-04-at-10.46.07-AM.png)

## **Using Virtual Gift Card Details**

If you have purchased physical gift cards but prefer to deliver them digitally, you may enter the card details into your promotion instead of mailing the card.

You can include:

- Card number
- PIN (if applicable)
- Expiration date (if applicable)

## **Digital Delivery**

All discount codes, promo codes, and virtual gift card details are delivered to customers via email once their claim is approved or automatically processed (depending on your campaign settings).

When a customer redeems the promotion:

- The coupon code (or card details) is emailed to the customer.
- The coupon code is removed from your available pool to prevent reuse.

This method provides fast, trackable fulfillment without shipping costs.